When Goldenvoice promoted its Coachella weekends as identical, it forgot to consider Mother Nature.
Temperatures at the Coachella Valley Music and Arts Festival in Indio hit an all-time low last weekend, when the mercury hit only 71 degrees Saturday.
It bounced back with a vengeance this weekend and has already hit the top five warmest festival days ever, according to data from AccuWeather.com.
It has hit 103 degrees this afternoon, up dramatically from the 88-degree average, meteorologist Erik Pindrock said at 3:35 p.m.
Of the 29 days the festival has been held since it became an annual event in 2001, the temperature had boiled into triple digits only four times before Friday.
And there is no relief in sight.
“We will see lots of temperatures in the 100- to 105-degree range both Saturday and Sunday. There won’t be any relief, really, with clouds or anything like that,” Pindrock said.
Local lore says that when the campers and tens of thousands of people sweep into the Empire Polo Grounds, the heat follows. It’s partly true.
During nine of the 11 previous years of the spring festival, the temperature spiked above normal.
The most memorable was on April 28, 2007, when the mercury hit 106. That was record heat for the festival and 16 degrees above normal.
But, as festival fans who hit the grounds last weekend know, the temperature can also drop dramatically. It has stayed below average three times in festival history: 2002, 2003 and the first weekend of 2012.
Before last weekend, the coolest day was April 27, 2002, when the temperature hit only 77 degrees. That was a 13-degree dip below normal.