The Coachella area is no stranger to festivals, but AMFM Fest could bring a fresh vibe to the valley.
At first glance, AMFM Fest may seem like just another ambitious festival from well-intentioned backers. By now most people have grown used to glittery lines about “synergy of shared visionaries” like the ones dropped in the mission statement of AMFM’s parent organization, Film 4 Change. Great ideas, but a film organization that actually rolls up its sleeves and digs up the voices that need to be heard? Rare.
If AMFM’s music lineup is anything to go by, though, Film 4 Change could be looking in the right places.
The fest puts the spotlight on a wide range of acts with lower profiles than the usual Coachella crowd. From the bilingual Machin’ and offbeat Palm Springs rapper Felix Nobody to soulful SoCal rock outfit Family Wagon and a pair of guitar-wielding, Native American twins called Miracle Dolls, AMFM keeps it eclectic.
Film 4 Change claims to push for social change, and unlike many similar organizations, it has put together a festival with the diversity to back that up. Looks like a promising start for the brand new AMFM Fest.











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